BookTubers?

I’ve found a writer on YouTube who I enjoy watching (SAVY Writes Books) who keeps talking about “booktubers,” and I am fascinated. I want to know what this is, and who these people are, and what kind of things these people are doing (aside from, I assume, writing books).

She’s also making a lot of anti-MLM videos, and I think I stumbled on her because…well, I honestly am not sure if it happened before or after I learned about a particular high-profile breakup (ETA: before, somehow), but I watched a critical video she made on Rachel Hollis (whose conference I attended in January) and was fascinated by the perspective.

Anyway, back to BookTubers. There’s another word that gets thrown around, “AuthorTube.” Is this some facet of YouTube I haven’t discovered? Or another website entirely?

Wikipedia has an article that sheds a little light. Apparently it’s just a subset of content creators on YouTube who do a variety of book-related videos, such as book reviews, bookshelf tours, and book announcements and promotions.

I am intrigued. I wonder if my channel will eventually find a home there?

One of the things I’m learning about my own channel is that I’m not going to be able to rush it into anything. (I wrote that sentence and got distracted, and it doesn’t make any sense.) I won’t be able to make it fit in a box right now. I think with time I’ll find something that will give the channel some focus, but I don’t think I can push that.

And one thing I’ve picked up (and hopefully will hold onto) from watching SAVY’s channel is that vastly different things can go together if a person has passion for it. SAVY’s channel is full of writerly things and anti-MLM videos, which ties back into small businesses and how MLMs are not small businesses (I think is how it was put). My point is, that makes sense and SAVY has passion about those things, but I never would have thought to put them together!

At this point, I would imagine that if I had to put my channel in a box at this moment, I would find a box for it, and then try to keep it in there, and then get tired of it, and give it up. I know consistency is important and so is finding a Niche (stupid word), but I also know giving up is bad. So I’ll keep working on making videos and finding a format that works for me that people enjoy, keep finding things to share, keep improving, those kind of things.

Or I’ll never improve, and I’ll have a channel full of randomness that I can say, “Hey, remember when I spent all of the Pandemic on this silly project and I cut my hair? Yeah, good times.” LOL

I hope you’re having a great day! And if you’re not having a great day, I hope you’re having an okay day. And if you’re not having an okay day, I hope tomorrow is better. Loves!